陈元平教授

北京人，祖籍江苏；文革期间曾下过乡、做过工。1977年恢复高考后进入大学，后曾在企业、新闻界和国家政府机关任职；上个世纪80年代后期留学美国，主修经济学、管理学博士；后留美在大学任教、在跨国企业高层管理任职。

1999年回国，先后在北京大学、中国人民大学任教；近年来设计、编著MBA系列、MPA系列、文化产业管理系列、健康管理系列课程、教材等几十余部，撰写经济、管理类专业论文数十篇，文学类散文、随笔等十数篇。作为经济、管理学者，自认为推动中国管理科学大众化的志愿者。

近年来主持并参与“中国移动通信”“华北电力”“贵州旅游”“春蓝集团”“大庆油田”“美国美中教育集团”“美国德赛工业集团”“安徽华信房地产”“北京万家灯火家居城”“山东水泥集团”“山西煤业集团”“顺弛房地产集团”“上海创星文化集团”“福建利郎集团”“江苏七星嘉龙集团”等企业集团发展战略规划。

主持并参与“上海虹口区文化休闲产业发展规划”“广西柳州市文化产业发展规划”“鞍山文化休闲发展规划”“中华健康养生园规划设计”“河北廊坊市健康服务业发展规划”“科技部-国家中医药管理局国家十二五支撑计划课题：中医保健与健康管理标准化指南”、兰州市社区卫生与健康规划;大连市、青岛市、东莞市、中山市、三亚市、宁波市、杭州市等十几个城市部分小区健康会所服务流程设计规划等；以及国内外诸多大型企业及区域政府机构的发展战略规划、组织结构设计、文化与健康服务业发展战略规划、营销与服务流程设计以及形象推展等项目。     

管理专业论著：《社会经济组织管理素质评估指南》、《社会服务组织管理素质评估指南》 、《大型项目风险要素提炼》 、《项目风险规避预案》 、《项目风险管理实务》；《市场竞争战略设计规划》、《文化产业管理通论》、《MBA与文化创意产业》；《健康管理体系设计规划 》、《健康管理系统集成》、《健康管理产业结构》、《健康管理评估级差分类》等并主编了中国第一部健康服务管理研究生系统教材（十部）。

**Core Expertise**

*   Industrial and Regional Development Planning

*   Health Management System Planning

*   Strategic Planning for the Cultural and Leisure Industries

*   Large-scale Project Planning and Management

*   Design of Risk Mitigation Plans for Projects

**Professional Background**

A native of Beijing with ancestral roots in Jiangsu Province, the author was sent to the countryside and worked in factories during the Cultural Revolution. Following the resumption of the National College Entrance Examination (Gaokao) in 1977, he entered university. Subsequently, he held positions within the corporate sector, the media industry, and various state government agencies. In the late 1980s, he pursued advanced studies in the United States, where he earned a Ph.D. specializing in Economics and Management. He remained in the U.S. for a period, serving as a university faculty member and holding senior management positions within multinational corporations.

Upon returning to China in 1999, he taught successively at Peking University and Renmin University of China. In recent years, he has designed, authored, and co-authored over fifty academic works—including course curricula and textbooks—covering MBA series, MPA series, Cultural Industry Management, and Health Management. He has also penned dozens of professional academic papers in the fields of economics and management, alongside more than a dozen literary essays and personal reflections. As a scholar of economics and management, he views himself as a volunteer dedicated to promoting the popularization of management science within China.

Over the past several years, he has led and participated in the development of strategic plans for numerous corporate groups, including China Mobile, North China Electric Power, Guizhou Tourism, Chunlan Group, Daqing Oilfield, the U.S.-China Education Group, the U.S. Desai Industrial Group, Anhui Huaxin Real Estate, Beijing Wanjia Denghuo Home Furnishings, Shandong Cement Group, Shanxi Coal Industry Group, Shunchi Real Estate Group, Shanghai Chuangxing Cultural Group, Fujian Lilang Group, and Jiangsu Qixing Jialong Group.

He has also led and participated in various regional and municipal planning initiatives, such as the "Cultural and Leisure Industry Development Plan for Hongkou District, Shanghai," the "Cultural Industry Development Plan for Liuzhou City, Guangxi," the "Cultural and Leisure Development Plan for Anshan City," the "Planning and Design for the Chinese Health and Wellness Park," the "Development Plan for the Health Service Industry in Langfang City, Hebei," and a project under the National "12th Five-Year Plan" Support Program (commissioned by the Ministry of Science and Technology and the National Administration of Traditional Chinese Medicine) titled "Standardization Guidelines for TCM-based Health Preservation and Health Management." Additionally, he contributed to community health and wellness planning for Lanzhou City, and designed service workflows for health clubs within residential communities across more than a dozen cities—including Dalian, Qingdao, Dongguan, Zhongshan, Sanya, Ningbo, and Hangzhou. His portfolio further encompasses strategic development planning, organizational structure design, strategic planning for the cultural and health service sectors, marketing and service process design, and corporate image promotion projects for numerous large-scale enterprises and regional government agencies, both domestically and internationally. Management Publications: *Guidelines for Assessing Management Competencies in Socio-Economic Organizations*, *Guidelines for Assessing Management Competencies in Social Service Organizations*, *Extraction of Risk Factors in Large-Scale Projects*, *Contingency Plans for Project Risk Mitigation*, *Practical Approaches to Project Risk Management*; *Design and Planning of Market Competition Strategies*, *General Theory of Cultural Industry Management*, *The MBA and the Cultural and Creative Industries*; *Design and Planning of Health Management Systems*, *Integration of Health Management Systems*, *Structural Analysis of the Health Management Industry*, *Graded Classification for Health Management Assessment*, and others. Additionally, the author served as the chief editor of China’s first comprehensive series of graduate-level textbooks on health service management (comprising ten volumes).